How to Invest in Fixer Upper Domain Names

As more and more of big commerce migrates onto the web, domain names are getting to be a hot commodity. Unlike manufactured products, domain names are unique, and, like real estate, the price of each domain name changes based on its market worth. So, an enterprising person can "flip" a domain name and make money. Here's how to get into the thrilling game of electronic real estate.

Difficulty: Challenging

Instructions

1. Buy low. This short and sweet rule is the basis for buying a domain name on a fixer upper basis. Your cheap domain name is like a cheap house: it's devalued based on flaws, low desirability and low market worth, but it doesn't have to stay that way after it's in your pocket.

2. Appraise a domain name for its potential. Again, much like in home buying, you're looking for a purchase that you could envision rising in value. Think about whether certain factors, like words included in the domain name, could take that name up the ladder of market desirability.

3. Start the fix-up process with a good website. Create a flash website based around the domain name. Conceptualize the words in the domain name and add content to your site that puts those words into the mouths of website visitors.

4. Link to other high-profile sites. Good site linking will also boost the value of your domain name as web traffic starts migrating your way.

5. Spread the word. The rest of your fixer upper process is mainly based around increasing web traffic by any means. Use the appeal of your domain name and site to get visitor volume. Some methods you might want to include: get your site or name featured in a variety of blogs related to your site, or ignite related discussions on online forums.

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