How to Sell Handmade Jewelry in a Small Town

Starting a jewelry business can be fun, but it takes a lot of time, effort, and plenty of marketing. The best place to begin your jewelry endeavors is right in the heart of your own hometown. By speaking with the business people of your area, and handing out business cards, others can begin knowing you as "the jewelry lady" in the town. Continue reading the tips below for help on selling jewelry in your hometown.

Things You'll Need

• Business cards
• Handmade jewelry products
• Flyers
• Website

Instructions

1. 

   Create business cards that feature your jewelry business name, address, website (if applicable), and phone number. Hand out your business card to friends, family, and at any school or local functions to people who might be interested. Also place business cards on bulletin boards in the businesses around your area.

2. 

   Place an ad in your local newspaper. Describe your jewelry business and include your business information such as an address or online website. Offer special percentages off for first time customers or to local residents.

3. 

   Organize a home jewelry party or open house. Hand out invitations to local businesses such as hair-dressers, craft stores, or any other place of business that could possibly sell your jewelry. Place flyers in busy areas ,such as grocery stores, libraries, or laundry mats. If you have children, invite the mothers in your child's class and offer babysitting while customers look at your wares.

4. 

   Contact the schools in your area and suggest a fundraiser for the school. Find out what their needs are, and offer to sell your jewelry as a fundraiser. The school could get a percentage of your total sales or a percentage of each individual sale that the school could contribute to a special cause.

5. 

   Set up a stand at local festivals and outdoor sales, if it is within your budget. Make sure you have plenty of jewelry products and business cards to sell for the length of the festival. Offer incentitives such as a free pair of earrings with a customer's purchase.

6. 

   Talk to other businesses in your town. Speak with craft stores, beauticians, spas, and other stores that might sell your jewelry. Make a deal with the businesses, and offer to give them a percentage of each sale.

Tips & Warnings

• Your business popularity will not happen overnight. It takes time, effort, and talking to the right people to get known as a business person in your hometown.

Resources

• How to Sell a Ton of Handmade Jewelry Right in Your Own Home Town