How to Apply 1940s Makeup

The dames in the 1940s were ideally "naturally beautiful," not like the tanned, athletic and fresh-scrubbed 1970s women, but in a soft, feminine and rosy way. Vivien Leigh, Jennifer Jones, Ava Gardner and Ingrid Bergman were among the most famous and beautiful faces of the decade. In the history of Old Hollywood, the makeup of this era is one of the easiest to re-create. Keep that in mind the next time you are invited to a costume party.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Foundation in your skin tone
• Translucent rosy powder
• Dark brown eyebrow pencil or powder
• Eye makeup primer
• Sheer eyeshadow
• Eyelash curler
• Black or black-brown mascara
• False strip eyelashes
• Black liquid eyeliner
• Light rosy blush
• Makeup sponge
• Highly pigmented lip liner in a shade of red and matching lipstick
• Lip brush

1. Apply foundation in your skin tone. On top of this application, lightly dust a translucent rose-tinged powder to give your complexion a natural-looking, pinkish hue.

2. 
   Witness the strong, clean brow on Olivia De Havilland

   Shape and define well-groomed brows with a brow pencil or powder in a shade that matches your hair color if you are already dark-haired, but darker by a notch or two if you are light-haired. Eyebrows should appear perfect, with pronounced arches, regardless of thickness. Brows in the 1940s were noticeably dark as a dark brown pencil was used, not like in the 1920s, where even light-haired women used a black eyeliner for brow shaping.

3. 
   Lana Turner's eye makeup is simple and enhanced by long eyelashes

   Use eye makeup primer on lids. Apply a soft, subtle shade on lids that complements your skin tone. Very sheer eyeshadow is all right; the focus for 1940's eyes is on the lashes. Curl eyelashes and lightly stroke black or black-brown mascara on top lashes. On upper lash line, glue false strip lashes that are longer than your natural ones, just enough to make your real ones appear more noticeable and defined. Use a black liquid eyeliner over the region where your false lashes meet your lash line. Make sure your line is very thin, fine and even.

4. 
   Blush is natural and glowing in this photo of Veronica Lake

   Find a light, rosy blush to softly buff into the apples of your cheeks. Blend hard edges away with a makeup sponge to keep your look natural.

5. 
   Katharine Hepburn's lush red lips are the focus in an uncomplicated makeup look

   Exaggerate your top lip by drawing slightly past your natural lip line with a waxy highly pigmented lip liner. Select a shade of red that suits your coloring and your current mood. True red, tomato red and orange red were very popular in the 1940s, but deeper and cooler reds, such as raspberry and crimson, were common as well. Draw over your bottom lip line following its natural contour. Still using the lip liner, fill in your new lip shape. With a lip brush for even coverage, layer on a lipstick in a matching shade.

Tips & Warnings

• Wear the hair and clothing of the era to complete your look.
• Study both the general and film history of the times to gain a greater understanding of 1940s style.

Who Can Help:

• Are you tired of cakey makeup? Try RawMinerals Free.

Resources

• 1940s film history