Difficulty: Moderately Easy
Things You’ll Need:
- an "eye" for proofing
- time to focus on one thing only
Step1
Check the headings of the release to ensure the spellings are correct, in bold and that the font is larger than the standard 12 font used in the body of the release. Ensure that the contact information, phone number and date are correct and in bold. Make sure your headline is catchy and in bold type and larger than a 12 font.
Step2
Be sure the release answers the following questions: what, when, where and why. Check the day and date of the event to guarantee that they are correct. If there is an opportunity to use numbers in the release, be sure to do so. Statistics and/or exact numbers are always welcome news to reporters.
Step3
Read the release from the last word backwards to the first to make sure all spelling is correct and there are no typographical errors.
Evaluate a Press Release Well
Authority 
Comments
amodkumar said
on 7/15/2008 can you tell us,How should we evaluate a PR Agency.i mean any qualified measuring meter for them.We need to understand the effectiveness of these releases via PR Agency.
vallain said
on 7/1/2008 I find that if I leave a press release for a short time to do something else, when I return to it I'm able to be more objective. Having someone else read it gets a fresh perspective. 5 stars.