Things You'll Need:
- A business
- Creativity and Vision for your business
- A business analyst unless you are one :)
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Step 1
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, Threats.
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Step 2
When performing a SWOT Analysis you will use internal factors and external factors and analyze each.
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Step 3
Internal Factors are proprietary brands, company culture, distribution systems, image, market share, and other factors that make up the internal operations of the company.
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Step 4
External factors include competitors, economic trends, partners, regulatory concerns, and suppliers and any other external factors that affect the company.
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Step 5
Use your business analyst to find out which internal factor is a strength or weakness and which external factor is a opportunity or threat.














