How to Produce a TV Commercial
Learning how to produce a TV commercial is something that can greatly enhance your career and earn you lots of money. It's also an exciting way to break into television production. There are some things you have to know before you get started, and some things you need to learn in order to produce a successful TV commercial. After that you can start producing TV commercials and build a great business for yourself.
Other People Are Reading
Things You'll Need
- Computer
- Shooting script
- Camera equipment
- Props
- Editing equipment
- Studio time
Instructions
-
-
1
Write your shooting script. Consider your budget while writing, so that you can determine what to add or take out of your shooting script.
-
2
Plan the budget for your TV commercial. This is the most important thing you can do before you begin shooting your commercial. Decide whether you plan to shoot your commercial in a studio or on location, and also consider the costs for hiring a director if you don't plan on shooting your commercial yourself. Finish with the costs for editing your commercial or if you plan to use a celebrity endorsement or not.
-
-
3
Shoot your TV commercial as quickly as you can. Try to avoid doing a lot of retakes since this makes the cost of your commercial go up.
-
4
Edit your commercial and add any voice-overs or graphics to finish it. Then after you have finished your commercial, add up all of your invoices to see whether you've come in on budget with your commercial or not.
-
1
Tips & Warnings
There are three basic steps to producing a TV commercial. Pre-production is where you plan your budget expenses, hire your crew, rent equipment and props and buy studio time. In production you shoot your TV commercial and, in post-production you edit it and add voice-overs or any graphics.
Becoming a member of the AICP (Association of Independent Commercial Producers) is a great way to learn from those in the business of producing TV commercials. There are benefits for members and links to those in the television industry. It is a great way to make contacts and increase your abilities, as well as your TV production business.
Another factor in determining the cost of your budget is whether or not you plan to shoot your TV commercial using film or video footage. Using video is cheaper since you may want to transfer film to video, so that you can digitally edit it later or add visual effects.
