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Step 1
Advertise your space. Let potential customers know that the space is for lease by putting your contact information on the billboard. You can include a price on the board if you want to let them know the cost of the billboard.
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Step 2
Keep your billboard well maintained. Make sure that lights are working properly. The billboard and post should be clean. If the billboard is on a grassy area, make sure that the grass stays trimmed. Businesses are more likely to lease a billboard that looks nice.
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Step 3
Target new businesses. A small business or newly opened business will usually want to find effective advertising. Take into account the location of your billboard when you target businesses. For example, a billboard on the interstate will be more effective for a restaurant than it will be for an accounting service.
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Step 4
Offer discounts. For example, if you offer different lease lengths, discount the longer leases. This may entice a business to sign a longer lease which means that you will have more time before you have to find a new customer. You can also consider offering a discount for a lease paid in full at the time of the lease. This will help you to ensure that you will be paid for the entire lease length.
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Step 5
Be professional. This is very important. Business owners and managers will do business faster with a person who is professional. Remember this when you answer your phone and when you meet with a potential customer.
