How to Promote Like Don King

Prime promoter, Don King first mastered the art of promotion as a child, when he would sell pies and peanuts door-to-door. Since then, Don King has generated hype for the world's best heavyweight champions and established himself as a master of promotion in the process.

Instructions

Difficulty: Moderately Challenging

1. Have a way with words. Don King dubbed the epic 1974 match between Muhammad Ali and George Foreman in Zaire "The Rumble in the Jungle." This memorable name ensured that no one would ever forget the fight, which established King's prowess for heavyweight promotion. King continued his clever rhyme scheme for the match between Ali and Joe Frazier in Manila, which he named the "Thrilla In Manila."
2. Expand your promotional repertoire beyond boxing. King has also promoted major concerts, such as the Jackson's mid-80s Victory reunion tour, and has even promoted world peace by meeting with the Pope.
3. Make outrageous statements. King's outrageous statements frequently make headlines, which ensures that King is able to grab the public's attention. One example is the origins of King's trademark hair, which he claimed sprang up by itself overnight as a "sign from God."
4. Appear on talk shows. King uses popular talk shows such as "The Jimmy Kimmel Show" and "Howard Stern" as venues for the promotion of future events. Even if the hosts are more interested in King himself, King always manages to get a plug in for an upcoming event.
5. Be flashy. Between his gravity-defying hair, his gold chains, and his penchant for flashing the peace sign, Don King stands apart from the crowd, and has the ability to draw attention to whatever he promotes by first being a spectacle himself.