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Step 1
Write a press release to announce your business's latest news then submit it to online press release submission websites and your lcoal media.
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Step 2
Engage in article marketing. Submit your articles to numerous article directories, ensuring that your author box includes your business name and URL.
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Step 3
Use pay-per-click advertising. Pay-per-click advertising is a fast and easy way to drive traffic to your website, and you have control over how much you spend on each click.
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Step 4
If you have an online business, you must build a list of clients and potential clients with whom you can regularly communicate by sending an e-newsletter, for example. Add an opt-in box on your website where, in exchange for something of value such as a free report or a discount on their next purchase, your clients and prospective clients can give you their names and email addresses.
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Step 5
Find and join online message boards, discussion groups and lists that are relevant to your product or service then participate in those online discussions. You won't be able to blatantly promote your product or service in the discussion, but you can promote your online business in your signature line.
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Step 6
Create an affiliate program. Having affiliates promote your product or service means, in the long run, you'll make more money because you're getting much more exposure than if you promoted your online business alone.
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Step 7
Keep track of what promotional methods work best. Use what works while ceasing to use those methods that don't work and continuing to try other promotional methods.
Comments
wlrahilly said
on 11/14/2008 great article. :D
klnygaard said
on 6/24/2008 Very helpful. Thank you. I just opened an online business and need help advertising. i will take your advice.