How to Create a Corporate Identity

You know the name of the company when you see the logo or hear the words "Just Do It." That's because Nike has a strong corporate identity and brand. Anyone can create a corporate identity. The trick is to keep the message and appearance consistent to create recognition and remembrance.

Instructions

1. Create a logo, or hire someone to do it for you.

2. Once you have your logo, design a stationery package. You will want your business cards, letterhead, envelopes, and folders to use the same logo, colors and typefaces.

3. Go to work on your website. Make sure you are consistent with your usage of color and type.

4. Create a Corporate Identity Guide. This book (or file) contains all information regarding your company logo, colors (for print and web) and typefaces. Other guidelines include the size of type used, the size of the logo and where it is placed.

5. Make sure that all communication from your company follows the guidelines established, even email if possible. This allows customers to recognize your message before even reading it.

Tips & Warnings

• Stay consistent. This solidifies your company's image in the minds of your customers and clients.

• Compare a color on an actual printed piece to web-safe colors before you begin choosing color schemes.

• Don't overlook the power of print. Direct mail is still a great way to advertise.