How to Pick Website Domain Name

A good domain name will echo the nature of your business, be easy to remember, and avoid infringement on the names of competitors. Here are some tips to help you pick a good domain name.

Instructions

Difficulty: Moderate

Instructions On Picking A Website Domain Name

1. Choose a name that tells people right up front what your site is about. If you have a site for handmade cat collars decorated with tiny bells you could call it "BellTheCat.com".
2. Make it short and sweet. Big long domain names are confusing and harder to remember, and are more readily mistyped, so don‘t call it ‘DecorativeBelledCollarsForCats.com’.
3. Choose a ‘.com’ domain whenever possible, as most people will automatically type in ‘.com.’ if they are not sure of the domain.
4. Purchase domains with common misspellings also if you can, as unscrupulous competitors will attempt to snap these up and divert traffic away from your site.

Tips & Warnings

• Use your main keywords in your domain name to increase the chances of being picked up by the search engines.
• Check out your competition to be sure you aren’t infringing on a trademark in any way - it would be a shame to go to the trouble of building up a site only to be sued because your name is to like an established rival.