How to Buy Gift Cards for Friends and Family

When you're in a hurry to shop, buying gift cards is a simple solution. However, there are a few factors you should keep in mind to make sure your present is a success.

Instructions

Difficulty: Moderately Easy

1. Consider the recipient's needs. Don't buy gift cards to expensive clothing stores for your brother if he hates to shop. Don't buy gift cards to stores such as Wal-Mart and Target for your aunt if she prefers to support locally owned businesses. A gift card to Pizza Hut is a bad choice for your cousin if she lives in a town that only has a Dominoes.
2. Read the fine print before making your purchase. Store policies for gift cards can vary. Cards with fees and expiration dates should be avoided whenever possible.
3. Always call the number on the back of the gift card to verify the balance before you present it to the recipient. Cashiers can make mistakes when activating the cards and giving someone a gift that is basically useless can be very embarrassing!
4. When giving a gift card, remember that presentation is important. Don't simply stick the card in an envelope and hand it to the recipient. Consider wrapping the card up with a small coordinating gift. For example, a box of microwave popcorn would be a good accompaniment to a gift card from your local video store.

Tips & Warnings

• Online sites that let you buy and trade gift cards can be a good resource for the thrifty shopper, but scams abound in this area. Only do business with established sellers who have strong feedback ratings.