How to Set Up a Booth at a Bridal Show
Brides flock to bridal shows year-round to see the latest trends in wedding dresses, look at photographers' books, taste cakes and talk with vendors. Setting up a successful booth at a bridal show can increase your business.
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Things You'll Need
- Table coverings
- Decorations
- Product or service samples
- Business cards
- Marketing materials
- Promotional giveaway or contest
- Company banner
Instructions
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Find out about upcoming bridal shows in your service area. Speak with the trade-show coordinator and book a booth. Ask about what is provided in terms of tables, tablecloths and electricity.
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Plan your booth on paper. The trade-show director can tell you about the physical setup of the booth. For example, your space may be 8 feet wide by 6 feet deep. Decide whether you'll need a table, displays or other furnishings. Also decide on the type of decor. You want something that will stand out and be inviting for brides and their friends.
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Create some kind of promotional giveaway, contest or competition. Make a big sign advertising this.
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Set up your large items first, including table, chairs, displays or televisions. Decorate with wedding-themed decor, such as tulle, flowers and ribbon. Place your marketing materials--business cards, brochures, pamphlets--on a small table within reach of people walking by.
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Place your promotion or contest sign at eye level. Draw attention to it by decorating it or highlighting it with color. Set out the information cards associated with the raffle/contest/promotion.
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Hang the company banner up on the back wall and make sure the booth attendants are dressed in professional attire.
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Tips & Warnings
Don't be too pushy, or you may drive people away.
Resources
- Photo Credit bride image by cherie from Fotolia.com
