Things You'll Need:
- table coverings
- decorations
- product or service samples
- business cards/marketing materials
- friendly people
- promotional giveaway or contest
- company banner
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Step 1
Locate upcoming bridal shows in your service area. Speak with the tradeshow coordinator and book a booth. Ask about what is provided in terms of a table, tablecloth, or electricity.
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Step 2
Plan your booth on paper. The tradeshow director can tell you the physical set-up of the booth (ex. 8 feet wide, 6 feet deep). Decide whether you'll need a table, displays or other furnishings. Also decide what kinds of decor you would like. You want something that will stand out and that will be inviting for brides and their friends to come to your booth instead of all the other booths.
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Step 3
Create some kind of promotional giveaway, contest or competition. Make a big sign advertising this so people will come to your booth.
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Step 4
Set up your large items first; table, chairs, displays, or televisions. Decorate with wedding themed decor; tulle, flowers, ribbon. Place your marketing materials (business cards, brochures, pamphlets) on a small table within reach of anyone walking by.
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Step 5
Place your promotion or contest sign at eye level. Draw attention to it by decorating around it or highlighting it with color. Set out the information cards associated with the raffle/contest/promotion.
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Step 6
Hang the company banner high up on the back wall. Dress the booth attendants in professional attire. That's it! You're ready to sell. Good luck!
