How to Include Promotional Products in Direct Mail

Use direct mail marketing to your advantage. When targeting customers you expect are a great match for your business, include a highly used item in your direct mail piece. Direct mail marketing is a great idea, particularly for small businesses.

Difficulty: Moderate

Instructions

1. Look over promotional products offered through companies such as Epromos and 4imprint on the Internet (see Resources below).

2. Choose from various pricing structures from one promotional distributor. There are products for every budget. If you are just starting out with direct marketing, you may want to get one of the cheaper products.

3. Make sure that the product you send is helpful to almost everyone and inexpensive to include. A good choice is the plastic letter opener with a blade or a small calendar imprinted with your company name and logo. These items are extremely useful to people.

4. Consider that prospective customers will look at your company's name many times during one day. When they have a need for the services that you offer, your name will be at the top of their list.

5. Locate a large decorative container for your promotional items at key areas during trade shows or other gatherings pertaining to your type of business.

Tips & Warnings

• You need a promotional distributor that stands behind their product in case anything goes wrong with your order. See what feedback you can get from other customers.

Resources

• Use Epromos to add promotional products to direct mail marketing.
• 4imprint can supply direct marketing items.