How to Write a Sales Letter to a Franchise. To be a successful salesperson an individual must establish quality relationships with customers. Couple this with increases in franchise-affiliated businesses to see that it's becoming increasingly important to develop sales relationships with these franchises. An excellent way to do begin is to write a sales letter to a franchise.
Write the sales letter from the perspective of the franchise. Think about issues that are specific to the franchise. For instance, most franchises have large contracts with certain suppliers and changing that would require a large amount of effort and paperwork, depending on the size of franchise.
Construct the first sentence of the sales letter to draw the franchisees attention. Relate to the reader exactly why you are sending the franchise sales letter.
Create the sales pitch in the body of the letter. After the introductions explain the reasons for the sales letter, the body will detail why exactly your product or service is better than anything the franchise currently employs.
Conclude the sales letter with an actionable sentence that asks the franchise to be proactive. Whether you want the person to call, visit, or email you, the conclusion needs to describe this action in detail.
Use short sentences and a conversational style when writing the sales letter. Keep the sentences in all parts of the sales letter to the point. You also need to utilize an engaging style of writing that really draws the reader in and makes him feel a sense of friendship and trust. Do not use too much formalized business jargon. Conversely stay away from writing in an overly friendly or conversational style.