How to Reach Your Target Audience. Marketing is a multi-billion dollar business and has developed many ways to get results from the dollars spent. One of those ways is to take advantage of target marketing. Target marketing's purpose is to reach that niche of the population that has the highest probability and potential to buy your product or use your service. Direct mail, radio, television, cable and outdoor signage all are forms of target marketing.
Select the target audience. Before any plans form and actions begin, you need to narrow your audience into a few categories. Location, age, profession and income level are just a few of the possible groupings that you may identify. Take the time to form strategies about how to get in front of groups of these types of people. Certainly one on one contact will be what is required to make sales.
Attend functions that will draw people that fall into your groupings. The events may be home shows, boat shows, yard and garden shows or some other community events. Volunteer your services as a guest speaker or to supply your helpful hands to make sure that the event runs smoothly. Find a place at these events that you can leave some of your business cards and brochures if you have one.
Contact any trade journals that are widely read in your geographic area and take out an ad in an upcoming issue. This will get your name in front of people that will need your services. To draw in leads and potential customers you might consider offering a small discount in the ad if the customer mentions seeing the ad in the journal. This will allow you to track the effectiveness of your advertising.