How to Start a Kid-Focused Business


How to Start a Kid-Focused Business. Children influence $500 billion in household spending (compared to $5 billion in the 1960s). Up and coming entrepreneurs who love children, can find success in a child-based business. The possibilities include party planning, cooking classes and other learning activities, toys, games, gifts for children, clothing--and the list goes on. The steps below will help you start a kid-focused business of your own.

Check your personality, because it's essential that you get along with your all important kid clients. The owner of a kid focused business needs to be patient, fun, imaginative, flexible, empathetic to a child's situation and energetic.

Retain a knowledge of arts and crafts. You must have a strong imagination and an ability to come up with fun projects that will excite and engage your child clientèle. Regularly look up new ideas.

Possess experience with children outside of your own. Whether it be as a teacher, day care worker or volunteer in your church's children's ministry, working with children on a regular basis is a vital requirement to starting a kid-focused business.

Brainstorm ideas that will appeal to your young market. The product or service your business provides must be something that children will long to have or participate it and that parents are willing to pay for.

Research your target market once you develop a product or service. Try it out on children you know through friends and family to see what there response is. Kids are very honest, so listen closely to their feedback and adapt your product/service accordingly.

Proceed through the normal requirements for any business, including licensing, state registration, appealing to investors (if necessary), preparing corporate documents (through an attorney) and hiring employees.

Advertise, when possible, on the medium that kids see most often--television. Be sure that your advertisement is appealing, with fun music, bright colors and examples of the product or service you provide in use. The more fun and exciting you make your product sound, the better children will respond.

Tips & Warnings

  • Prepare yourself for start-up costs ranging from $3 thousand to $5 thousand for smaller businesses catering to a local market, to $30 thousand to $50 thousand for businesses with a large regional or national client base.

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