How to Market Jewelry

Learning how to create beautiful hand-crafted jewelry is just one step on the road to owning your own jewelry-making business. You must also learn how to market one's jewelry and be able to sell your pieces to potential clients and distributors. Once you have mastered that skill, the rest should fall into place.

Instructions

1. Be your own advertising. To market your jewelry, you should be your best customer. Always wear one or two of your favorite pieces. You may be surprised how many people stop you to ask about your necklace or bracelet. Keep your business cards on hand to give out to potential customers, because you never know who you may run into.

2. Make your marketing materials shine. Just because you make your jewelry from home, doesn't mean you have to look like a small-time operation. Hire a professional to design high-quality flyers and brochures that describe your work in detail, and include professional photos of the different pieces you have available.

3. Use quality materials, and explain the difference to your customers. You're the jewelry expert, so don't be afraid to show your customers why you have the superior product. Explain at trade shows or through your website how your materials make your pieces unique and worth the cost.

4. Build a presence. Buy at booth at your local craft fair, and get your name and jewelry out in front of the consumer. Be on hand to answer questions and be ready to take custom orders.

5. Sell yourself to distributors. One of the best ways to market your jewelry is to persuade a jewelry store or distributor to feature your products. Seek out such companies and offer samples and literature on your product. Follow up in a week or two to close the sale. Make it worth their while by offering a generous commission.