How to Use Testimonials in Marketing

Ask your clients, who are your best source of advertisement, for testimonials concerning your business. Use client testimonials when marketing your products or services when you want to build the comfort level about your business. Be prepared to provide references to new or prospective clients.

Instructions

1. Find your best customers; those who are happy with your business' products or services. Ask them to provide a testimonial concerning your business relationship. Offer to write up a letter they can sign and print on their own letterhead. Ask if potential clients can contact them for a reference. Request testimonials from several of your best clients.

2. Write a letter highlighting your product, services and business skills. Create a generic letter that can be adapted to each new testimonial. Insert your clients' name and business in your letter and send it off for your client's approval. Request they sign it after making modifications. Ask them to print it on their business letterhead and send it back to you. Include a current business phone number if the client has agrees to allow contact from your potential customers.

3. Copy all testimonials on quality stationary. Provide a set of testimonials to your sales force to use as marketing tools for your products or services. Show copies of the testimonials to potential clients at trade shows and in advertisements. Seek specific approval from your client before using testimonials on websites or in advertisements.

4. Update your testimonial letters annually. Keep the information current. Current testimonials have more impact when marketing your products. Allow your past business performance to sell your business to new clients.