How To

How to Create Flyers That Win Clients

By eHow Business Editor
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Creating flyers for your product or service is a great way to get your information across to prospective clients in a very cost-effective way. To ensure that the reader takes notice of the flyer, and obtains the pertinent information, there are a few elements that you should consider. Read this article to find out how to create flyers that will win clients.

Difficulty: Moderately Easy
Instructions
  1. Step 1

    Use pictures or graphics that clearly portray your business. Choose a few photos that will get your service or product across quickly. If you are a pet sitter, for example, include a picture of someone walking a dog or petting a cat.

  2. Step 2

    Choose one message or picture that will dominate your flyer. The top half of flyers get the most attention, so pick something for this area that will keep the reader interested in reading more. Make this text or picture stand out by making it larger in size than the remaining information.

  3. Step 3

    Keep it simple. Providing excessive text or pictures will leave the reader bogged down and less likely to spend time going through it. Make sure you leave some blank space on the flyer and not overload it with information. Choose no more than two different font styles for the text and keep it straight to the point.

  4. Step 4

    Be real with your information and promises. When creating a flyer for available services, only list the ones that you are prepared to provide. If the flyer is for a product, refrain from making guarantees that you can not back up. Be positive in your information but choose your words carefully.

  5. Step 5

    Include special discount offers or coupons on the flyer. This will push the reader to stop and examine the information at greater length.

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