How to Perform Targeted Bulk Email Marketing

If done properly, email marketing can be a great way to get your products and services out to people who may be looking for that product. However, there is a thin line between targeted emails and spam, which cause harm to your business as well as your reputation.

Difficulty: Easy

Instructions

Find Your Prospective Clients

1. Find out who your target market is, then compile a list of companies whom you wish to contact.

2. Go to that company's website and read their FAQ's [Frequently Asked Questions] to find out if their company may interested in your product or service.

3. Go find the "Contact Us" section of the webpage. Click on the link to find that company's email information or the right contact to email.

Making Your Pitch

4. Write a brief message regarding why the email is being sent along with the actual message itself. Make it look as personal as possible.

5. Place your products and services in order in your message from most important to least.

6. Send your email to your recipients once. Multiple messages can be looked at as spam, and may not be taken seriously by your recipients.

Tips & Warnings

• Be honest and truthful in your message. Do not make offers that are "Too good to be true." Be direct in your approach.
• Capitalize on any responses with a phone call to the company. Talk to the contact person in the email to discuss what you are trying to do.
• Avoid any scripted sales pitches, if possible. This may ruin the genuineness of your campaign.