How to Place an FM Transmitter for a Radio Station. Appropriately placing your FM transmitter for your radio station is perhaps one of the most important technical things you do. The placement of your FM transmitter determines who your audience is and how far-reaching your signal is.
Read the instructions you are given by the FCC carefully to determine the scope of how strong of a signal you are allowed to have and which regions you are not allowed to interfere with.
Determine who you want to have in your audience. Typically radio stations want to include as many people as possible in their audience within the municipalities that they want to reach.
Map your primary and secondary audiences. When you place a transmitter, depending on the signal strength, you will have a primary audience and a secondary audience. The primary audience includes the areas that will most strongly pick up your signal. The secondary audience includes the areas that will pick up the signal more weakly.
Locate the center of where you want your primary audience to be. It might be in the middle of a cornfield somewhere, or it might be in the center of the city. You want to find the median location of where your primary audience is situated.
Drive around in the locations where you would like to place your FM transmitter. Look to see if there are towers already in place or whether you would have to build one yourself.
Contact the owners of the towers in the areas you are considering for your FM transmitter. Find out how much it would cost for you to rent space on their towers. Compare the costs and the benefits of having your transmitter in each particular location.
Mount your FM transmitter on the tower you selected.