How to Start an Airport Starbucks
Starbucks is a successful, trendy coffee business known all over the world. Although not in the franchise business, Starbucks provides an opportunity for businesses to become a part of their experience by entering into a licensed agreement. Joining with this lucrative icon can enhance your company, profits and community. Starbucks looks for partners that share their mission, values and attitude towards community development, standards of excellence and enthusiasm for customers.
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Instructions
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Have passion for the coffee business before you venture to start an airport location. Study the competition and an ideal location for your business at the airport.
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Check with your local airport management business to see if they have space available for your Starbucks business. Inquire about the standard rental rates, lease terms and storage space.
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Submit a Request for Proposal (RFP) or Request for Qualifications (RFQ), which airport management will request. Be prepared to outline your objectives, benefits to the airport and requirements of your business.
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Go to the Starbucks website. Click the "for Business" link. Under the topic Licensed Stores, click, "Find out more." From the drop-down menu, select your industry and type of business.
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Answer the questions about your business on the next page. For example, you must provide your company name and location, company goals, assets and liabilities.
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Submit the completed questionnaire. A Starbucks representative will contact you to discuss the idea further. Prepare to discuss your plans and interest in developing a successful partnership with Starbucks at an airport.
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Tips & Warnings
If you're not in the restaurant business, Starbucks has other opportunities to partner your product with the coffee business. For example, hotels can offer Starbucks coffee in their lobbies, bookstores can establish a Starbucks café, and shopping malls can provide a Starbucks kiosk or a cafe.
