How to Create a Press Kit for a Business

Business owners need to advertise in order to bring in new customers. Not doing so means that you will kill your business before fully starting it. If you feel as though you have the right products and services for customers, then let them know about it. With a few simple steps, you'll learn how to create a press kit for a business.

Things You'll Need

• Business
• Customer feedback
• Brochure
• Photos

Instructions

1. Create a straightforward news release. This piece of information should be basic and easy to understand. It must describe details about your business. Give a little background about your company, your business team, and what your business has to offer. Also describe what products or services you currently carry. Sometimes newspapers or television stations will do stories about local businesses. If you are lucky enough to get chosen, then this will give you free advertisement for your business.

2. Create a small list of customers you have serviced. If you have satisfied customers, then ask permission to use their feedback for the press kit. Having positive feedback from current customers will allow potential customers to see that you have a customer friendly business. This will also give your business instant credibility. Once your products or services have been vouched for by current customers, then others will be willing to give your business a try.

3. Create a business brochure. Take the time to create a professional business brochure. They can be easily used as a great marketing tools. Potential customers will have instant access to the services and products your business has to sell. Keep it filled with up to date information about your business. Since the brochures will be direct representations of your business, you will want to make a good first impression.

4. Take professional photos. Hire a professional photographer to take photos of your business and other key employees. In order to save money, consider shooting 4 by 6 inch black and white photos. Usually, they cost less than the larger, color photos. Having photos included in your press kit will increase your professional image to prospective customers. It also adds a nice visual component to your business press kit as well.