How to Use Sales Promotions
Sales promotions are a great way to boost sales for a period of time for a specific product or service. You can also rotate through different sales promotions to always have a sales promotion going on. They key to a sales promotion is to position a product as "a good value".
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Instructions
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Know what you are selling. Make sure you and your sales associates can accurately articulate the company's product line, in words everyone can understand.
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Choose one product or package of products to promote. Be specific about what you are about to offer your customers, and be clear about what customers need to do to qualify for the promotion. Make sure all sales associates are on the same page with this.
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Make sure the total price tag for the promotion is lower than it would be were it not being specially promoted. Alternatively, make sure the total value of the services are higher than normal. Either way, the customer is getting a deal.
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Advance the promotion to the forefront of your advertising strategies. You need to get the maximum return on your promotion. To do that, you need to make it among your top three messages during the promotion (the other two being brand and image).
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To engender trust on the part of the consumer, stay true to your word about the promotion. Give them everything you promised. Charge exactly what you asked for in the beginning.
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If you have advertised the promotion as a "limited time" offer, you must end the promotion when you said you would. This will prove to the customer that you mean it when you say "limited time". This will encourage customers to act fast the next time you use a deadline on a promotion.
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Rotate through different products, markets and regions. Adjust your marketing campaign accordingly as you go. The marketing, advertising, and promotions of a business need to be synchronized. As master political propagandist Karl Rove says, "Stay on message." This maxim applies to all businesses.
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Tips & Warnings
Be creative.
Be persistent.
If it ain't broke, don't fix it.
Do not sell your kingdom for a horse. Drastic underpricing makes you look desperate and untrustworthy.
