Things You'll Need:
- Nice folder, approximately 9 x 12 inches with pockets or fold-up flaps (prongs)
- Nice paper or letterhead
- An 8 x 10-inch photograph (black and white glossy) of you or your band
- Any press clips, logos, or promotional items
- A copy of your CD
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Step 1
The jacket. The jacket, or folder, is where you are going to hold all of the items compiled into the press kit. You can decorate the front with your band logo, artwork, or maybe even a full color photograph. Make it to stand out because this will be your first impression. A jacket can help you get noticed but can get pricey. You won't look completely unprofessional if you don't have one, but if you do decide to use it, make it count.
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Step 2
Pitch letter. The pitch letter is written like a business letter. It's important to grab the attention of the recipient in the first line, by letting them what the letter is going to be about. If you are promoting your newly released CD, let them know right away. It's also important to address the recipient by their name on the press kit instead of "Dear Sir or Madame," so do your research. The second step in the pitch letter is to let them know why they should care that your CD is out. Make sure you add possible next steps that you are available to take. For example, if you are sending your press kit to a radio show, let them know that they are able to contact you should they want an on-air interview. Think "resume cover letter" when you write this, as the format is very similar. Make sure the letter is signed and "Enc." is added to let them know that you have other papers for their review in your press kit.
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Step 3
Fact sheet. A fact sheet is great for interviews. Let's say you get that on-air interview, but the person interviewing you hasn't had time to do a background on you or your band. With a fact sheet, they could find key points easily and the interview could run smoothly. Also a fact sheet can be used in the print media to make sure they have their story straight. The format is simple. The words "Fact Sheet" are put on top of the page, then the name of the artist/band. On the left side, print your information. This could be anything from the title of the single, the names of your band members, or anything you feel is relevant. Make sure your headings are in bold lettering. At the bottom is your contact information, whether it’s your manager or yourself.
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Step 4
Biography. Your bio will be a compilation of information about yourself, or your band. You want to start with an introductory statement and end with a closing passage. In between, tell the reader about your current activities, historical background and any other additional information you feel is important. Make your biography sound engaging. Don't forget to mention your influences, or maybe how you came up with your unique sound.
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Step 5
Probably the easiest to add in your press kit will be your publicity photograph. It is normally in black and white, however, you can have one in color, just keep cost in mind. The most important factor is to make sure the picture looks professional, so have a professional take the picture, or at least someone gives professional results
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Step 6
Include any press clips you may have or any promotional items. Photocopy the press clips and cut them out and tape them on a piece of paper (8 1/2 x 11-inch). Add the publication where the press clip was featured and the date at the top, then copy.
