How to Manage a Music Street Team
A street team is a group of people who help market an individual artist or band's music. They do this not only for upcoming CD releases but also for performances or as a way to publicize an artist to help her find a recording contract. The manager of a street team need not be in the band, but should be in contact with them to maintain consistency in marketing.
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Instructions
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Find and gather individuals who are passionate about the artist or band's music. Get their contact information. Make sure you communicate what the street team's function is. A good place to look is at the band's shows or even through its MySpace page.
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Create a way to contact all the committed street team members through one source. This could be through MySpace, Facebook or MeetUp. There are plenty of avenues you can use to contact an entire database of people and let them know what's going on.
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Produce marketing materials. To do so, you'll need to get from the artist the exact artwork or photography he's using to promote or brand himself. It's imperative to remain consistent with the artist's vision and choices when marketing him. Follow even his choice of font and sizing. This will make the marketing genuine and help the public identify the artist more easily.
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Get information from the artist about when she'll need marketing pushes. Depending on her career development, she might need only advertisement before shows; if she's already made a name for herself, she might need help taking her album nationwide.
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Plaster areas where the band's listeners are likely to congregate with your marketing materials. For example, if this is a Christian rock group, putting up posters at the Orthodox synagogue isn't the best way for you to utilize your team. Find venues where bands similar to yours are playing, discover what demographic your band reaches and start there.
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Create a community atmosphere by offering a social outlet after each canvassing. For example, ask street team members to put posters up from 1 to 3 p.m. on Saturday and then have them meet for a barbecue. This creates a sense of cooperation and belonging.
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