How to Get Free TV Advertising. Free advertising in any area of the media is available if you know where to look. Here are the best ways to advertise on TV at zero cost.
Sponsor a televised fund-raiser, charity or sporting event that will receive local or perhaps national coverage. If the sponsorship is for a sporting event, ask your sponsored athlete to wear a tag, shirt or sign promoting you or your business, or he can mention you or your business when interviewed by the media.
Donate your service(s) or product(s) in a Public Broadcasting televised auction or other event. Public Broadcasting always thanks individuals and businesses that donate to their fund-raisers, either on the air or in the end credits of the televised program.
Offer to be a guest speaker on a TV talk or other show. "Expert" speakers not only receive free advertising while they are speaking (showing their skills to potentially millions of viewers) but also are typically provided a quick spot of advertising in the show's end credits. This type of free advertising also provides you with business even after the show has wrapped for the day since audience members often approach guest speakers for more information about their services.
Ask if your story is newsworthy. It may seem silly, but asking if your story is newsworthy could provide you with a small amount of free advertising through your local station. Local stations will sometimes, as they scramble for interesting stories to fill their allotted time slots, produce free local-interest stories (personal or business-related) as quick time-filler sidebars. If you ask if your story is newsworthy, they will know that you exist and take a moment to consider your story for TV.