How to Create a Landing Page

Marketing your products online is expensive, complicated and an endless game of trial and error. Creating landing pages is the first step to improve return on investment. Tracking marketing offers and advertising success optimizes every marketing dollar by helping you close in on your target audience.

Instructions

1. Write down the specific questions you want the landing page to answer. Determine which creative drives the most people, sales and revenue. Pay careful attention to conversions; not all visitors are equal.

2. Build each landing page with a different offer that includes obvious links for additional information and a clear way to purchase. Customize the marketing message to the keyword or website targets you have placed.

3. Display the offer prominently on the landing page. Visitors have clicked through in search of meaningful information, and you have only a few seconds to catch their attention. A clear offer allows the prospect to gauge interest in an instant and is more likely to lead to a conversion.

4. Determine why an offer or creative draws a visitor and what they want to solve. The message must clearly reflect what your product does for the prospect. List benefits and advantages that help lead the visitor toward a purchase.

5. Create a simple and obvious path for the user to follow. Ensure they understand the steps and actions required to purchase the product. Confusion over the purchasing process will lead to lost sales.

6. Test as many versions and offers as you can reasonably track. Eliminate poor performers quickly, and focus on optimizing those with higher return on investment.

Resources

• Web marketing and ecommerce resources