How to Promote a New Radio Station
When you start a new radio station, you need to figure out a way to get listeners to tune into your broadcasts. You'll have to spend time promoting your radio station, especially in the early launch phase. The more listeners you get, the more advertising dollars you'll bring in. Follow the below steps to get people tuning in to your station.
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Instructions
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Spread the word. Place advertisements in newspapers or, if your budget allows, buy a TV spot. Smaller stations may want to make up flyers to hand out describing what type of music plays on your station.
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Hold contests at local events. Broadcast from local fairs and events to attract more listeners. Set up a booth and hand out prizes with your station's logo to people that stop by the booth.
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Promote your station online. Pay a monthly fee at RadioRow to have your station featured on the website. Users can click on your station's link and listen to the station over the Internet.
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Stream videos through the station's website. Listeners want more out of their favorite radio stations. Promote your station by sending out live feeds of video taken from the station's broadcast booth.
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Tips & Warnings
Once you start promoting your radio station, you can make adjustments as needed. You'll figure out the things that draw in listeners and the things that don't.
If you have a large budget, you can do even more to promote your radio station. For example, sponsor a concert or bring big-name musical acts into your studio.
