How to Make Millions of Dollars by Having a Blog (part 5 of 6)

This is part 5 of 6

Instructions

Difficulty: Moderately Easy

1. Let me tell you.
   
   Let’s say you are a local realtor located in Peroria, Illinois.
   
   You could have a website that looks like the site most realtors have – which I call “business card” websites.
   
   These are websites that are little more than a business card.
2. If you work for ReMax or one of the big national firms, they give you a website that isn’t much more than a business card.
   
   Really all you get is a slot on their website.
   
   It has your photo, your contact information and that’s about it.
3. Or if you are more ambitious, you might have a web designer design a nice looking brochure style website for you.
   
   That’s better than the business card site. But the problem with it is that a brochure-style site is usually static.
   
   It just sits there. It does not look like a news site or a blog.
4. It looks like a brochure. And, like most brochures, it just sits there gathering dust.
   
   Plus, it’s expensive to pay a website designer to put up your brochure style site. You might pay $3,000 or more for a site like that. And then you’ll have to work through your web designer to update your blog.
5. The alternative is to pay almost nothing to have a blog – a blog that you can update at a moment’s notice. You can throw your articles up on your blog at 2:00 a.m. if you’re having trouble sleeping instead of waiting days or weeks for your web designer or webmaster to get to it.
   
   You can have a blog on WordPress or TypePad or Blogger for free. Zero cost.
6. And you can have your blog up in 15 minutes. Then you can make your blog the #1 blog on the real estate market and property value trends in Peroria.
   
   You could have categories on your blog that focus on each neighborhood in Peroria.
7. Because you would be posting a new article on your blog everyday, your blog would probably be the #1 site on organic listings in Google for anyone looking to buy or sell property in Peoria.
   
   Why?
   
   Well, because search engines favor blogs over the static brochure style websites.
   
   Why?
   
   Well, because blogs are updated with new information all the time. And that’s what search engines like. It’s also what readers want.
8. People want to read news. They don’t want to read a brochure. They don’t want to read ads.
   
   If you are interested in getting a high-ranking on a search engine for your site, the easiest, quickest and surest way for that to happen is to have an interesting blog that focuses on a particular topic, and that is updated all the time.