How to Make Email Marketing Work for Your Business

How To Write A Good E-mail Subject Lines That Works?

Instructions

Difficulty: Challenging

1. Topic 1 ~ Your Email Subject Lines ~
   
   How To Write A Good E-mail Subject Lines That Works?
   
   Here are the 5 tips:
   
   1. Ask a question. One of the best ways to get a reader's attention is to ask a question. But like a trial lawyer questioning a witness on the stand, make sure it'll get you the response you're looking for. "What's the best way to grow your business?" is a great subject line for business owners. After all, what business owner wouldn't want to grow his or her business? Or let's say you run a health club. An e-mail with the subject line, "How can you lose 5 pounds in one month?" would certainly be compelling. It's important your question be relevant to your audience.
   
   2. Be a tease. A clever subject line can be enticing. When it's done right, reader curiosity is piqued. They want to know more--and they'll open your e-mail. Writing a teaser-style subject line requires some creativity, and your content needs to deliver. A company that sells high-definition TVs could use the subject line, "You're not going to believe your eyes" as a teaser to introduce a new addition to their product line.
   
   3. Tell it like it is. Often, what works best is to say exactly what you want your reader to know. Examples of this straightforward approach are, "Sale on all sweaters this weekend," "Master jazz pianist plays live this Friday" and "The seven secrets of a profitable business." This just-the-facts approach works especially well when you can appeal directly to your audience's interests. It's also the best approach to use when you send a newsletter.
   
   4. Remember "WIIFM". When a person gets your e-mail, the first thing they consider is "what's in it for me?" They have a decision to make. Do they open your e-mail, leave it for later or delete it? If there isn't something about the subject line that lets them know why it's worth their precious time to see what's inside, then the choice will be clear. Keep WIIFM in mind when creating every aspect of your e-mails, including the offer, content, images--and most definitely the subject line. It's all about them. They know that; just make sure you know it, too.
   
   5. Get personal. The more you can make each contact feel you're speaking directly to them, the more effective your communication will be. Whatever style of subject line you use, you can make it personal by using the word "you." Professional copywriters know the secret of using this powerful little word. Just look at the advertisements, mail and e
2. Topic 2 ~ Increase Click-Through Rate (CTR) ~
   
   How to Increased Click-Through Rate (CTR)?
   
   Here are some guidelines:
   
   1. Include a feature, a benefit, and an advantage in the opening. This needs to be used in a subtle way, but in the opening you're really doing a small marketing job for this issue of your email newsletter. Highlight an article or two that are important, explain what you're providing the readers that they won't get elsewhere, and tell them what the benefit will be. A great example is something like "Nokia and Sprint announced second quarter earnings today. Learn what our Wireless Week experts say about the results, and what effect you can expect them to have on the industry at large."
   
   2. Put the email newsletter in the context of your readers' day. This goes hand in hand with the last point. Your readers are busy, and if you can make a compelling case for why they should stop what they are doing and take a few minutes now to read your email newsletter, you'll get them in. We recommend editors reference important events, upcoming trade shows, or other things that say to the reader "You will find it worthwhile to stop and read this email newsletter now, because the information in it will help you stay on top of your business."
   
   3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue after issue after issue. One of the keys to success is to keep the copy fresh and highlight items in that issue of the email newsletter. If you use the same generic language repeatedly, people will stop reading it and it'll be a waste of your time.
   
   4. Keep it short. This is critical. We recommend no more than two to three sentences -- just enough to get them interested and pull them in to read the rest of your email newsletter.
   
   Try it out and see the results! This is just one of the simple things you can do to engage your reader and optimize your CTR.
   
   Topic 3 ~ Killer Email Sales Letter ~
   
   How to Write Killer Email Sales Letter That Get Results?
   
   Here are what we've found works best. Use these tips properly and your results will skyrocket.
   
   1. Your email "from" sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
   
   2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can't be, don't send an email until you have something beneficial to say.
   
   3. Start yo
3. Topic 6 ~ Frequency of Sending Emails ~
   
   How Often (Frequency) Should You Send Email?
   
   There's no quick answer to the frequency question. It depends on the goals for your email and the type of content you send. Some rough guidelines:
   
   1. Mail at least once a month. Mail less often than this, and you risk being forgotten by recipients. Monthly is the bare minimum if you want to keep your brand or company name top of mind (a common email goal).
   
   2. Let content be your guide. Look at what you provide readers and you'll get a feel for proper frequency. Analyze how often the information changes and how quickly readers must receive it to act on it.
   
   3. Work within your resources. A daily email requires many more resources than a monthly. Better a well-done monthly email than shoddy weekly or daily. It's recommended to start with a monthly. Once that's going smoothly, they can think about moving to weekly. You need to walk before you can run!
   
   4. Watch for trends. Declining response, open, and click-through rates can be signs of list fatigue. Though some decrease is normal, watch carefully and cut back frequency if you see a problem. Don't assume if the unsubscribe rate is stable you're OK. Many people prefer to forward email directly to their delete folder rather than unsubscribe.
   
   Topic 7 ~ Understanding Spam Filters ~
   
   Understanding Spam Filters to Avoid Your Emails Get Junked!
   
   If you send email campaigns long enough, you will inevitably run into spam filter issues. On average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. Unfortunately, there is no quick fix. If you want to avoid getting your emails junked by spam filters, you have to understand how they work.
   
   Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk. For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each time they see one of those phrases. Certain criteria get more points than others. Here's a sample of criteria from Spam Assassin, one of the most popular spam filters out there:
   
   • Talks about lots of money (.193 points)
   
   • Describes some sort of breakthrough (.232 points)
   
   • Looks like mortgage pitch (.297 points)
   
   • Contains urgent matter (.288 points)
   
   • Money back guarantee (2.051 points)
   
   • Why Pay More? (1.249 points)
   
   It's easy to use "spammy" keywords in your em