How to Sell Anything

You see him. He sees you. He drags his comb through his greasy hair and checks his breath.
"Ah crap"
He's sleazy and slimy and he convinces you to buy that brand new set of bullet-proof spatulas you'll never use. How did he do it?

Difficulty: Easy

Instructions

Things You'll Need:

• 7 senses and the gift of gab

1. PRESALE
   No matter what you are selling or where, there is a presale process. Learn who the top sales person is, watch and learn. See what works. Mimic it, make it better, then take over until you become #1

2. PRESENTATION
   Look good, sound good, feel good. Be happy. People sense your non verbal vibes. If you are bored, it shows. If you look sick and tired, your sales pitch will be the same. Dress nicely, smell good and look happy. You are not selling a "thing" you are selling yourself. People will buy something they don't need if they like you. Why do people buy Nike? Because we all loved Michael Jordan.

3. BELIEVABLILITY
   There' s a difference between a bullshitter and a good bullshitter. A good bullshitter believes his BS. If you don't believe your product is the BEST, and that EVERYONE NEEDS it, you won't make sells. You must believe that what you are selling is the very essence of every human being and the very nectar of happiness. You are not selling a product, you are selling the key to a fulfilling and complete life. You are selling the key to happiness.

4. AUTHORITY
   
   If your client believes you are all- knowning, the authority, and trusts you and your judgement, they will buy. Whether you've been studying a product for your entire life or just read a pamphlet you need to be knowledgeable. Boiler Room had a great line(well a ton of great lines and it's a great movie for any salesman to watch) "Act as if". Act as if you are the CEO, the ultimate authority. You call the shots, you give the deals you are the boss. Walk into every room like you own it and have the confidence that you are the absolute most knowledgeable person about the product you are selling. Period. Do your research if you want to be really good, but I've come across some very special people who can just BS their way into anything without having any clue of what they are talking about. Learn and practice logic, become a master at philosophy - if A equals B and B equals C than A must equal C - that kind of junk. Get into it. It will help.

5. COMMITMENT
   Learn your ABC's. Always Be Closing, Always Be Closing, Always Be Closing. It's a sales cliché but its true. Create a sense of urgency. Make it seem as if buying is the most simple thing in the world to do and that they need it, Now! It's not only essential for YOUR life fulfillment and happiness but easy as ever to obtain. And if you buy right now, it's even better.
   
   NOW NOW NOW!!!
   If you have to give a special discount or deal, do it. Know your margins, know where your money is and close a deal. Little Profit is better than none. Know your margins, know where your money is.

6. REFERRALS
   
   You've made the sale and your newly acquired client is happy, it's time to ask for referrals. Referrals will make and break the salesperson. If you keep them coming back, and keep them bringing their friends, you are building your business. Imagine a snowball. You start with a small ball and keep it rolling; it gets bigger and bigger because you're collecting more snow. The more people you collect spending their money with you, naturally the more money you make. Happy customers come back; hence, happy customers make successful salespeople.
   Happy selling!

Tips & Warnings

• Know when to give discounts. Use it as a special tool. Price isn't everything. If your customer doesn't see the value in your product, they won't buy. Remember, cheaper isn't always better.
• This article could earn you a ton of money!

[HeatherM]

on 7/16/2008 Great tips!

[2besure]

on 5/29/2008 Great article!