Request access in advance either by phone or by mail. Put written requests on company letterhead. Explain why you wish to cover the event and any special requirements you have, such as equipment or crew members that you will be bringing.
Step2
Show up to the event promptly. Make sure the press pass is visible. Be ready for a security check.
Step3
Introduce yourself to marketing and press coordinators. Ask to be included on future e-mail lists to receive notification of upcoming events.
Step4
If you need to try to gain access to an event at the last minute, try showing up to the venue and asking to speak with the press coordinator. It's possible that showing your credentials and explaining your need for access could get you in. But it may not work for more secure events.
Tips & Warnings
Know the rules and follow them. Once you are given access don't go into restricted areas.
Be prepared to undergo a background check.
Simply designing a press pass using your home computer and printer will not be enough to gain you entrance into events.