How to Hire a Telemarketer

The Telemarketing Industry is laced with scams and rumors of scams. There are however, many reputable professinals in the business. When you need a Telemarketer, how do you effectively weed thru the bad ones to find the good? This is what I tell people who call me and are searching for their perfect telemarketer:

Instructions

Difficulty: Easy

Things You’ll Need:

• A telephone
• A computer
• A pen and note pad
• Perhaps another person to discuss the findings with.

1. The first thing you want to do is call and talk to the prospective telemarketer.
   
   See how he/she answers the phone.
   Be critical.
   Are they hurried or too familiar with you?
   These are red flags.
   Listen very cautiously and ask all the right questions.
   How long have you done this?
   How many calls do you make per hour?
   What type of calling have you done?
   What type of calling do you do best?
   Who do you hate calling?
   What type of calling do you not do?
   What exactly are all your fees?
   Do you have any guarantees?
   What is the shortest time I can commit to?
   Can I see your agreement first?
   Can you take my script and tell it to me now?
   
   These are all the questions many ask me on a daily basis.
   If they don't ask me these questions, I tell them to.
   
   Interview 2 to 3 telemarketers before you select.
2. The second step is to see how he/she answers the phone...this is very key. Are they loud enough/clear enough/talk too fast or too slow?
   Are they condescending or rude? These are early warning signs how your calling will go.
   
   
   
   Do you want a telemarketer to call from your home/office where you can watch/listen?
   
   Do you want to hire an individual to do it?
   
   What is their environment like? Radio? Dogs? Babies crying? Listen carefully for all this.
   
   What about telemarketing companies? Ask who does the calling, what country it is done in, what accent they may have. All these can affect the outcome.
   
   I am just an Independant Contractor who does the calling myself.
   
   Call for a free consultation.
   
   Linda
   www.letspartnerforresults.com
   310 601 7221
3. Listen, listen and listen.
   Take time to think overnite about what was said and promised.
   Ask to have all that was said sent to you in writing.
   Talk it over with a trusted friend.
   Have your friend interview the potential telemarketer.
   For heavens' sake, check out all references. Ask for 2.

Tips & Warnings

• Be very cautious when calling to interview a telemarketer.
• They can make or break your company.
• Read any agreement carefully.
• Once you hire them, work with them daily on a short string til they prove themselves.
• Work everything out with them..they are your front lines and can really find you new clients daily.
• Many telemarketers offer guarantees of x number per hour/day.
• Be cautious of this. Think about that...if they offer a number of results...then they probably are low balling it and stopping when they hit that threshold. I would rather hire someone with no guarantee who said the sky is the limit, but if I get nothing in a day...I will add a day.
• Look carefully at all emails.
• Ask for everything they say to be backed up in writing.
• Keep your files.
• Ask for them to daily remit the results of everyone they talked to.
• Who they talked to and what was the response.
• Put some of your own SCHILLS into the list. Your own friends who will check the telemarketer out for you.