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Step 1
When your boss or professor sends you out to do man-on-the-street interviews for a story, think about the topic and develop a list of about 10 general questions relating to it. For example, if your assignment is obesity in America, you might ask, "Why do you think obesity is such a big problem in America?" Try to ask questions to which you will get more than a "Yes" or "No" response.
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Step 2
Hit the streets with confidence. As you approach people, be polite. Say, "Excuse me, I work for XYZ News, and I was wondering if you could share your opinion about this topic." Since you will more than likely be under deadline, this is a quick way to get people to warm up to you.
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Step 3
Move on to the next person if someone tells you she is not interested in talking on camera. Don't get discouraged.
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Step 4
Limit your time. Each interview that you get on the street shouldn't be longer than about 10 minutes. Even 10 minutes is a stretch. As soon as you get the sound bite you need, move on to the next person. Make sure that as you go from interview to interview, you are getting a variety of sound bites. If everyone is giving you the same answer in the same way, you won't be able to use it. A safe number of interviews to conduct is about 6 to 10. That number of interviews should give you all the sound bites you need.
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Step 5
If your news station, company or school requires interviewees to sign release forms to appear on the air, don't leave work without them.













