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Step 1
Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. Keywords are extremely important because they act as a marker for search engines. Wordtracker is a great tool but after analyzing the keywords from wordtracker it is defnitely best to go to google trends and be certain that the data is right. go to the free keywords wordtracker tool and search the terms (that gives an estimate of the daily searches- so for monthly just multiply by 30). go to free keyword discovery tool and search — knowing that the number that they give is per year and not per day.
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Step 2
Also, you may want to use other search engine data keyword research tools, such as:Google Keyword Suggestion ToolWordTrackerKeyword DiscoveryOverture. Google Keyword suggestion tool can give you keywords, related to your website (if you select the appropriate tab) and offers you a wide selection of phrases real people have typed in.
WordTracker and Keyword Discovery offer free versions of their keyword research tools. They give you a list of keyword phrases with your keyword and also give you some estimation of their popularity. WordTracker uses the data from the meta search engines and keyword discovery obtains data in another way (undisclosed, so far), so the online tools data can only be used in a relative aspect (to learn which phrases are more or less popular than others and also how competitive they are). -
Step 3
Google External Keyword Tool goes 2nd, as it offers lots of related words and phrases, otherwise unnoticed by other keyword research tools.
If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords.
However, you can't be afraid to optimize for the keyword phrases that are the most relevant to your products and services, regardless of KEI numbers. KEI, which stands for Keyword Effectiveness Index, is a number of times a keyword has appeared in Wordtracker's data compared to the number of competing Web pages. In other words, the higher the KEI, the more popular your keyword phrases are, and the less competition they have.
So, if your KEI is 400+ but your count is 20 a month most probably keyword not worthy to spend time on. Your keywords should be used two to three times for every 200-300 words of copy on your website.
Use your keyword research tool to get a good estimate of the overall search volume. You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. -
Step 4
The best way to find out how much competition there is for a keyword is to use the Google Keyword Tool. With the Google Keyword Tool you can see how popular the search term is and the advertising competition side by side. However, if you do not want to use the tool an alternative method is to simply type your keyword into the Google search page and look at how many Ads are listed on the right hand side of the page.
