How to Promote Music in Stores

As an independent label musical artist, it can be tough to break into the world of music publishing. You can, however, successfully market yourself without using expensive, glitzy means. One such way to sell your music is to promote music in stores. Learn to secure an in-store appointment and to sell your independently-produced music.

Instructions

Difficulty: Moderately Challenging

1. Contact local music stores to see if you can conduct an in-store music promotion. You may have better luck with independent music stores rather than chain or "big box" stores. Negotiate in advance a percentage that the store can take from the CDs and merchandise you sell. This is how music stores make money from in-store promotions. They rarely charge upfront fees.
2. See if the music store allows other methods of promotion other than CD sales and signings. Examples include live performances, plastering posters all over the walls, merchandise giveaways and contests and advertising on the music store's website.
3. Show up at the music store on the prearranged day. Bring at least one other capable person with you to assist with setup and promotions. Items to bring along include CDs, posters, T-shirts, play-bills and flyers for future concerts. Make sure to bring a permanent marker with which to sign autographs.
4. Hand out postcards and flyers to all music store visitors whether they buy your CD or not. This can lead to future name recognition and CD purchases. Don't wait for shoppers to approach your table. Instead, greet them with a friendly smile and an extended flyer. If no one wants you to sign autographs, don't just sit there. Join your helpers in handing out merchandise and talking to customers.