How to Promote a Tanning Salon

You can promote your tanning salon by handing out fliers and business cards as you go about your everyday business. With a little hustle and savoir faire, you can get the word out about your establishment and drum up tanning customers.

Instructions

1. Create fliers for your tanning salon business. Make sure each flier includes the name and location of your tanning salon, your phone number to schedule appointments, and the hours of operation. Consider including a discount for first time customers.

2. Staple your business card to each flier and offer an additional discount to anyone who returns it. You can reuse the business cards on new fliers, which will cut back on the cost of reprinting them. This is also a way to can track how effective the fliers are.

3. Leave a flier and a business card everywhere you go. Leave one on the table at the restaurant and in your doctor's waiting room. Leave a stack in public cafeterias and food courts.

4. Ask your current customers to refer their friends and family for an additional discount. Word of mouth is the best advertisement, and it's also the least expensive.

5. Send out press releases to local radio and television studios. Often, they fill dead air time with the information included on your press release, giving you a free commercial.

6. Explore the costs of broadcast commercials. For many small businesses, you may receive a discount for advertising.

7. Involve your business and employees in community service projects to promote your tanning salon. Not only is it good business, but you'll get to give back a little.