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Step 1
Get your business online. Estimates are that the online marketplace will be the largest money source to businesses through 2012 at least. During a recession, people are looking for deals and the easy online comparing of pricing, ease of locating items and the fact that they don't have to enter a store, support the idea of success during a recession.
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Step 2
Offer the best price. People still spend money during a recession, and to recession-proof your business, you need to offer the best price possible. This may mean taking a close look at your profit margin, making adjustments to marketing campaigns to lower costs and doing market study to know what the consumer is willing to pay.
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Step 3
Keep your customers coming back by offering deals for returning customers or other incentives. Keep your business in their mind by promoting a newsletter, getting their direct mail address or staying in the advertising medium that gets you in front of the consumer more often.
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Step 4
Lower your advertising expenses. For an online business, a recession-proof method to getting customers with a low cost can be done by investing in search engine optimization, employing blog marketing, and using newsletters for returning customers.
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Step 5
Go for less expensive, but necessary products and services. Choose a business that offers a necessary service or product rather than a lavish option. Spas may be used less in a recession, but grocery stores are still necessary.
