How to Create an Intro for a TV News Report

When creating a news report, you should think of the writing process in three steps. Every report should have a beginning, a middle and an end. The intro portion of your story is the most important because that's when the viewer decides to stick around and hear the rest of your report or to switch the channel. The reporter can engage the viewer through words and visuals.

Instructions

1. Decide if you want to sit, stand or walk when you deliver your introduction. If you have an action-packed background, such as a soccer game or picket, you may decide to sit in the bleachers or stand still in front of the picket line because there's already a lot of action filling the screen. If you're in front of a background and are the only person in the shot, it's best to walk around so that the scenery changes. Always take two steps before you speak. You will feel more comfortable with your movement and provide a smoother transition for the viewer.

2. Write a timely and engaging first sentence. Always give the viewer a reason to stay tuned for the rest of your news report. Think of the intro as a tease.

3. Set up the rest of your story. In the remainder of your introduction, provide the who, what, when and where.

4. Practice your written script. TV professionals suggest that you deliver your segment in front of a mirror.

5. Engage your viewer. Make eye contact by looking directly into the camera lens. Use facial expressions and hand gestures where appropriate.

Tips & Warnings

• Be careful not to give the entire story away in the introduction. Feed viewers just enough information to make them want to stay for the main course.