How to Promote Like Oscar De La Hoya

Oscar De La Hoya has not only ruled the sport of boxing for most of his career but he is as much a brand as Coke or Pepsi. Oscar developed this brand name by defeating all the odds. Promoters rule the sport of boxing and close rank when anyone else attempts to promote a boxing match. However, Oscar simply would not listen to them or the odds when it came to promotion.

Difficulty: Moderately Challenging

Instructions

1. Appeal to the populist spirit of the buying public. Most everyone loves an underdog story where a person raises themselves up from meager beginnings to be a success. Oscar De La Hoya embodies this type of story and he reminds people of it when he shows them the framed one dollar food stamp coupon from his poverty stricken childhood.

2. Take control of your own image and financial well-being. In the corrupt sport of boxing where fighters regularly file for bankruptcy despite million dollar paydays. Oscar De La Hoya broke away from the corruption by hiring his own accountants, lawyers and became personally involved in making his own public image.

3. Construct an image that appeals to all walks of life. Too many promoters, no matter what the sport, try to concentrate on one specific part of the market while ignoring a broader market appeal. Oscar De La Hoya does this perfectly with his image conscious promotions that not only stay true to his Latin roots but also branch out into every facet of the population for promotion.

4. Develop other aspects of the business that add value and voice to the promotion. Oscar De La Hoya not only works within boxing to promote his fights but he uses a music and film production company to aide in the promotion of a fight.

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