Difficulty: Moderately Challenging
Things You’ll Need:
- Computer
- Internet
- Blog
- Persistance
Step1
Get the right people on bus: We all strive for traffic to our blogs. Unless you are aiming at income from cost per impression ads, what you need is quality traffic. The traffic which builds a loyal following and the traffic which converts. Network in the right area. If you are helping people plan for their retirement, what is the use of networking where teens are prevalent.
Step2
Engage their hearts and minds: Write informative posts. Use short sentences, catchy phrases, a touch of humor would bring in the right mixture to keep your visitors glued to your blog. Interlink your posts to allow people to read on and on. On an average blog visitors read 1.7 blogs. So make sure you catch them there. You have to inculcate this habit from the 1st post on your blog. Quality information is key.
Step3
Give them a road map: People are looking for info on the net. Show them how to do, what they want to do. Entice them with your expertise on the subject. They will be too pleased to come back for more and whom to turn to when they get stuck.
Step4
Model the behavior you expect: This one tip is probably the most important. I know of a good example. Johnathan Leger. Prior to his book “$7 secrets”, e-books were sold over $40. His 7$ secrets is kind of viral marketing. He sold his book for $7 and offered 100% commission to his affiliates. He became IM guru overnight. He was practically implementing his theory and showing people how successful it can be.
Step5
Communicate, communicate, communicate: Stay in touch with your group. Once you built a mail list show them they haven’t done a mistake. They are going to get quality info each time you communicate with them. This will keep them looking forward to your mail rather than clicking spam button. Use different techniques instead of just one. Like e-zines, webinars, forums etc. But don’t overdo it, especially when you have no quality info to offer.
Step6
Celebrate success publicly and often: Isn’t that a great way to show you respect your visitor’s loyalty. Celebrate your blog’s anniversary or New Year by giving a little gift. You could give a report away, hold a free seminar, a discount or something that is useful for them.
Comments
JulieMayfield said
on 7/6/2008 Great article written in a very entertaining manner. Good info!
Elizabethknows said
on 5/23/2008 This is a great article. Thanks for writing it!