How to Get Sponsored Like Jeff Gordon

Jeff Gordon is one of the greatest drivers in NASCAR history, with multiple championships to his name. Through it all, he's been lucky enough to have some excellent sponsors supporting him along the way. His sponsors have supported him throughout the years, and in turn, he has become their public face. Getting sponsored like Jeff Gordon only takes a little hard work and a great personality.

Difficulty: Moderate

Instructions

1. Find a sponsor by searching for companies that haven't been in the sport before and stick with them for the long haul. Jeff Gordon's relationship with DuPont stretches back to his first year in the Cup Series, 1992.

2. Practice public speaking. Sponsors have thousands of drivers vying for their business, and are more likely to choose someone capable of praising their company in public. Gordon's known for his skills in front of the camera and his ability to speak confidently about his sponsors.

3. Maintain a popular public persona. Jeff Gordon's sponsors stick with him because he has a loyal group of fans who love his public image not only as a good racer, but also a husband and father.

4. Thank the sponsors you do have whenever you are interviewed. When Gordon climbs out of his car, the first thing he does is thank his sponsors. That makes the sponsors happy but also shows potential sponsors the kind of person you are.

5. Remember your sponsors at all times. Jeff Gordon does charity events and meet-and-greets for his sponsors even during his off season.

6. Race hard, day in and day out. Jeff Gordon is known for racing his hardest every time he hits the track, and now sponsors are coming to him.

Tips & Warnings

• Consider accepting multiple sponsorship deals such as Jeff Gordon did. He has deals in place with Pepsi, Dupont and Nicorette.
• Avoid fights with other drivers as this can upset potential sponsors who are looking for a more responsible public figure.

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