How to Write Great Property Descriptions for Vacation Rental Listings

Writing a property description for your vacation rental listing is more straightforward than you might think. Owners seeking help with property descriptions should follow these simple pointers for a clearer and more interesting listing.

Difficulty: Easy

Instructions

1. 1. Paint a picture of the renter experience.
   Paint a clear picture for the renter and help them imagine staying at your home. Use descriptive words for listing homes and words like “you” and “your” to speak directly to potential guests.

2. 2. Describe the beds/bedrooms at the beginning.
   The beds and bedrooms could be extremely important to prospective renters and should be included in the beginning of the description. Don’t make renters search for what could be the most critical aspect of selecting a vacation rental to book. Using numbers within your description will also help readers find information easier.

3. 3. Point out the amenities and features.
   Highlight the best aspects of your home so renters know what is included. Using capitalized words will also help draw attention to the best features of your home.

4. 4. Include a brief location description at the end.
   Many owners are tempted to include location information at the beginning when writing a property description. Since the renter is already interested in visiting your area, this information is less critical. This is your opportunity to sell your home, but you could include some local attractions at the end of the property description, especially if you are highlighting your home’s convenience to those areas.

Tips & Warnings

• What NOT to Include:
• Poor grammar and spelling or lack of punctuation. Not everyone is a writer, and some might struggle with how to write a description about property. However, it is important to double-check what you’ve written and ask others to review your vacation rental listing. Multiple mistakes might make a renter wary of your vacation rental business.
• Abbreviations. Writing a good condo description or cottage description or cabin description means being thorough. Not everyone is familiar with the same abbreviations, so it is important to be extremely clear when writing a property description.
• Unnecessary words. Although thoroughness is a useful ad listing tip, don’t lessen the value of your description by including unnecessary words. Stick to the selling points to engage potential renters.