How to improve the popularity of your website

As search engines such as Google continue to finetune their algoriths, it is becoming more and more difficult to improve the ranking of one's website. In the past, it was very easy to manipulate rankings through key-word stuffing and the use of link farms. Fortunately, such techniques are no longer effective. Instead, search engines increasingly award higher ranking to sites that feature copy that is well-written, natural, and with close relevance to the specific search term. Such search engine optimised copy is not easy to produce and it is often worth engaging a professional copywriter. This article explains how to do so.

Instructions

Difficulty: Easy

Things You’ll Need:

• A website that you wish to optimise.
• A marketing budget (even if small).

1. Decide upon the priorities for your site. For example:
   * What is your target market?
   * What are your key search terms?
2. Decide whether you have the time and expertise to optimise the site yourself or whether you wish to engage a professional company to write the copy for you.
3. If you opt to engage a company to write the copy on your behalf, then you will need to decide which firm fits your needs and budget. There are numerous copywriting firms that have various areas of expertise and charge widely varying fees. One very creative (slightly off-the-wall) and good value company is the Leeds-based Tight Jeans and Jelly Shoes: http://www.tightjeansandjellyshoes.co.uk/ They have a very good reputation and are known for being particularly imaginative.

Tips & Warnings

• Do not underestimate how important it is for your website high up in the search engine rankings.