How to Calculate Keyword Density & What It Should Be

Keyword density is very important for your rankings in search engines, learn how to calculate keyword density, as well as what your score should be.

Instructions

Difficulty: Easy

1. Keyword density is the number of times a keyword is used on a web page and plays a major role in search engine optimization. Too few words can keep your website from being indexed, while too many words can cause penalization from search engines.
2. To determine your keyword density, you will need to start by getting a total word count for your page. This can be done by copying the text of each page into a word processing program and using the word count tool. Once you have determined the total number of words on your page, you will need to count the number of times your keywords appear.
3. Now that you have a the total number of words, and the number of times your keyword is used, simply divide the number of keywords by the number or total words to give you a percentage of keyword density.
4. For example, if you have a total of 500 words on your page, and your keyword appears 10 times, you would take 10 divided by 500, which equals .02 or 2%.
5. While 2% is a fair percentage, you should really aim for 3% - 5%. Staying between these percentages will keep you in a safe range for indexing. To determine the number of keywords needed to reach the target of 3-5%, simply take the total number of words and multiply it by .03, .04 or .05 to determine the number need to reach 3%, 4%, or 5%.
6. So, using the above example of 500 words, to determine the number of keywords needed to reach 3%, you would use: 500 x.03= 15, or 15 keywords. For a 4% density, 500 x .04= 20 keywords.
7. There are also tools available online that will do the math for you. They can be found by doing a search on "Keyword Density Tool" or "Keyword Density Calculator."
8. For more information on keywords and getting more web traffic, visit the link provided below, under resources heading.