How to Write an Advertorial
An advertorial is a story that sells a product and it is popular in advertising. By enticing a potential customer in with a good story, the seller only has to feature the product to plant the seed of a potential buy. Writing an advertorial well is key to the success of the product.
- Difficulty:
- Moderately Easy
Instructions
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1
Brainstorm the product to help find ideas for the storyline. When you know a product well, its features and uses, you are better able to fit it into an everyday context.
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Choose the everyday setting of your storyline. It is best to use concepts and surroundings the target audience is familiar with. For example, if you are selling a new brush, you may want to set your story in the kitchen or garage in a home where the owners would clean the floor themselves.
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3
Include action and dialog in your story. People remember things in different ways and so the advertorial must be multi dimensional, appealing to visual and audio sense as well smell, and in some instances, taste.
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4
Ensure that your advertorial has a beginning, a middle and an end. Although an average advertorial is less than 800 words, that doesn't mean there is no logical sequence of events and a premise that is concluded. A complete story is easier to remember than an unfinished thought.
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Stay clear of the price of the product and other things that would be out of context such as slogans or jingles. The idea of advertorial is its editorial nature, meaning contact information such as a website discreetly noted at the end of the story has more appeal.
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Remember to explain complex product details within the storyline. Although an advertorial entertains as it informs, complicated products may require more attention on the latter. Understanding the features as well as seeing their benefits is important to a customer.
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Consider case studies and testimonials as support documentation to the storyline. Technically complicated, health related or new products often require a little reassurance for the customer. Be sure to choose quotes that substantiate the storyline and the product.
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Tips & Warnings
View other advertorials on the web to get ideas and see samples.
