How to Market Oneself Like Dane Cook
To some people, Dane Cook is a comedic genius. To others, he's annoying and overrated. Regardless of what you think of him, Dane Cook knows how to market himself as a high-profile comedian. Some of Dane's marketing methods are unprecedented, particularly when it comes to his use of the Internet, while others are just plain funny, in typical Dane Cook fashion.
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Instructions
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Diversify your career. Dane is mainly known for his standup comedy; however, he's also starred in such films as "Employee of the Month" with Jessica Simpson; "Mr. Brooks" with Kevin Costner and Demi Moore and "Good Luck Chuck" with Jessica Alba. These appearances on the big screen have given Dane more exposure and proven his diversity as a performer.
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Accept all MySpace friend requests. Dane is sometimes referred to as "the most popular guy on MySpace" because he accepts each and every friend requests he receives. Today, he has a total of over two million friends.
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Promote yourself through viral video. When Dane reached the two million friend milestone on MySpace, he made a viral video starring himself, Jon Lovitz, Bob Saget and Tila Tequila to celebrate the achievement.
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Make yourself accessible to the public. How he manages to find the time is a mystery, but Dane has reportedly made his Instant Messenger information public in order to engage in chats with the public.
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Date a celebrity more famous than you. When reports hit that Dane Cook was in a secret relationship with his "Employee of the Month" co-star, Jessica Simpson, he was suddenly thrust into the headlines and his own public profile was elevated as a result.
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Invest in your own publicity. Dane knows that an official website is a crucial part of a celebrity's PR and marketing campaign, so he invested $25,000 of his own money into the launch of his interactive site, DaneCook.com.
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Start you own production company. In 2005, Dane formed his own production company, SUperFInger Entertainment, to produce his videos and albums. This affords Dane even more control over his own promotion and marketing.
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