By
eHow Arts & Entertainment Editor
Difficulty: Moderately Challenging
Step1
Have lots of money. The only reason Brandon had enough nerve to call Lindsay Lohan “really poor” is because he comes from a family worth an estimated 4.9 billion.
Step2
Hang out with famous friends–the cameras will follow. Brandon has probably insulted celebs since birth, but it wasn’t until cameras caught him with his pal, Paris Hilton, that he got his opportunity to single out Lindsay and spread the gospel of Lindsay-loathing.
Step3
Be as disgusting as possible. Brandon did what few self-respecting people could actually do–publicly insult someone’s genitals. If he had merely called Lindsay "Firecrotch" and left it at that, we might never have heard of him. But his comment that Lindsay had a “seven-foot-long clitoris” definitely ensured maximum shock value.
Step4
Develop a sense of irony. After the Firecrotch scandal, Brandon was spotted around Tinsel Town in a “Team Firecrotch” t-shirt. This kept him in the headlines for a longer period and (dare we say) almost made him endearing.
Step5
Check into rehab and fuel the fire (crotch) of your scandal. Brandon was allegedly inebriated the night he delivered his Lindsay low-blows and he checked into rehab shortly after the incident. This left everyone wondering if it was him or the drugs and booze talking, but it didn't elicit much sympathy from the public toward Brandon.